{"id":23351,"date":"2026-07-29T13:11:58","date_gmt":"2026-07-29T13:11:58","guid":{"rendered":"https:\/\/source.kitsid.com\/bsite\/?page_id=23351"},"modified":"2026-09-12T09:52:30","modified_gmt":"2026-09-12T09:52:30","slug":"about-us","status":"publish","type":"page","link":"https:\/\/phazuri.com\/bsite\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23351\" class=\"elementor elementor-23351\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1094457f e-flex e-con-boxed e-con e-parent\" data-id=\"1094457f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1392e19a elementor-widget elementor-widget-text-editor\" data-id=\"1392e19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n  .phazuri-about,\n  .phazuri-about * {\n    box-sizing: border-box;\n  }\n\n  .phazuri-about {\n    --ink: #2b292a;\n    --text: #595456;\n    --muted: #7b7477;\n\n    --wine: #8f3442;\n\n    --porcelain: #fbf9f5;\n    --rosefog: #f1e5e6;\n    --stone: #ebe8e4;\n    --soft: #f5f2ee;\n    --white: #ffffff;\n\n    --line: #d1cbca;\n    --line-dark: #a69d9f;\n\n    width: 100%;\n    margin: 0;\n    padding: 0;\n    background: var(--white);\n    color: var(--ink);\n    font-family: Arial, Helvetica, sans-serif;\n    line-height: 1.7;\n  }\n\n  .phazuri-about a {\n    color: inherit;\n    text-decoration: none;\n  }\n\n  .phz-wrap {\n    width: 90%;\n    max-width: 1180px;\n    margin: 0 auto;\n  }\n\n  .phz-label {\n    display: inline-block;\n    color: var(--wine);\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 2px;\n    text-transform: uppercase;\n  }\n\n\n  \/* =========================================\n     01 \/ INTRO\n  ========================================= *\/\n\n  .phz-plan {\n    padding: 72px 0 82px;\n    background: var(--porcelain);\n  }\n\n  .phz-plan-intro {\n    display: grid;\n    grid-template-columns: .62fr 1.38fr;\n    gap: 80px;\n    align-items: end;\n    margin-bottom: 48px;\n  }\n\n  .phz-brand-area {\n    padding-top: 18px;\n    border-top: 5px solid var(--wine);\n  }\n\n  .phz-brand {\n    margin: 13px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(54px, 8.5vw, 102px);\n    font-weight: 400;\n    line-height: .9;\n    letter-spacing: -5px;\n  }\n\n  .phz-plan-copy {\n    padding-bottom: 4px;\n  }\n\n  .phz-plan-copy h1 {\n    max-width: 760px;\n    margin: 0 0 20px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(38px, 5.2vw, 60px);\n    font-weight: 400;\n    line-height: 1.06;\n  }\n\n  .phz-plan-copy p {\n    max-width: 650px;\n    margin: 0;\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.85;\n  }\n\n\n  \/* =========================================\n     02 \/ COLLECTION SPACE\n  ========================================= *\/\n\n  .phz-floor {\n    display: grid;\n    grid-template-columns: 1fr .72fr .92fr;\n    grid-template-areas:\n      \"shirts shirts sports\"\n      \"jeans note sports\"\n      \"jeans pants pants\";\n    border: 1px solid var(--line-dark);\n    background: var(--white);\n  }\n\n  .phz-room,\n  .phz-center-note {\n    position: relative;\n    padding: 32px;\n  }\n\n  .phz-room {\n    display: flex;\n    flex-direction: column;\n    justify-content: space-between;\n    transition:\n      background .22s ease,\n      color .22s ease,\n      padding-left .22s ease;\n  }\n\n  .phz-room:hover {\n    padding-left: 40px;\n    background: var(--rosefog) !important;\n  }\n\n  .phz-shirts {\n    grid-area: shirts;\n    background: var(--white);\n    border-right: 1px solid var(--line-dark);\n    border-bottom: 1px solid var(--line-dark);\n  }\n\n  .phz-sports {\n    grid-area: sports;\n    background: var(--rosefog);\n    border-bottom: 1px solid var(--line-dark);\n  }\n\n  .phz-jeans {\n    grid-area: jeans;\n    background: var(--stone);\n    border-right: 1px solid var(--line-dark);\n  }\n\n  .phz-pants {\n    grid-area: pants;\n    background: var(--soft);\n    border-top: 1px solid var(--line-dark);\n  }\n\n  .phz-center-note {\n    grid-area: note;\n    background: var(--porcelain);\n    border-right: 1px solid var(--line-dark);\n  }\n\n  .phz-room-top {\n    display: flex;\n    justify-content: space-between;\n    gap: 25px;\n    margin-bottom: 38px;\n  }\n\n  .phz-room-no {\n    color: var(--wine);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n  }\n\n  .phz-room-arrow {\n    color: var(--wine);\n    font-size: 20px;\n    line-height: 1;\n  }\n\n  .phz-room h2 {\n    margin: 0 0 13px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(31px, 4.7vw, 52px);\n    font-weight: 400;\n    line-height: 1;\n  }\n\n  .phz-room p {\n    max-width: 520px;\n    margin: 0;\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.75;\n  }\n\n  .phz-room-foot {\n    margin-top: 32px;\n    padding-top: 14px;\n    border-top: 1px solid rgba(143, 52, 66, .25);\n    color: var(--wine);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.3px;\n    text-transform: uppercase;\n  }\n\n  .phz-center-note span {\n    color: var(--wine);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.4px;\n    text-transform: uppercase;\n  }\n\n  .phz-center-note strong {\n    display: block;\n    margin-top: 22px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 25px;\n    font-weight: 400;\n    line-height: 1.25;\n  }\n\n  .phz-center-note p {\n    margin: 13px 0 0;\n    color: var(--text);\n    font-size: 13px;\n  }\n\n\n  \/* =========================================\n     03 \/ BRAND IDEA\n  ========================================= *\/\n\n  .phz-thesis {\n    padding: 92px 0;\n    background: var(--rosefog);\n  }\n\n  .phz-thesis-grid {\n    display: grid;\n    grid-template-columns: 1.25fr .75fr;\n    gap: 90px;\n    align-items: start;\n  }\n\n  .phz-thesis-main {\n    padding-top: 18px;\n    border-top: 1px solid #bfa8ad;\n  }\n\n  .phz-thesis-main h2 {\n    max-width: 800px;\n    margin: 17px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(42px, 6vw, 70px);\n    font-weight: 400;\n    line-height: 1.04;\n    letter-spacing: -2px;\n  }\n\n  .phz-thesis-side {\n    padding: 22px 0 0 26px;\n    border-left: 4px solid var(--wine);\n  }\n\n  .phz-thesis-side p {\n    margin: 0 0 20px;\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.9;\n  }\n\n  .phz-thesis-side p:last-child {\n    margin-bottom: 0;\n  }\n\n\n  \/* =========================================\n     04 \/ DRESS BY NEED\n  ========================================= *\/\n\n  .phz-compass {\n    padding: 90px 0;\n    background: var(--white);\n  }\n\n  .phz-compass-head {\n    max-width: 760px;\n    margin-bottom: 45px;\n  }\n\n  .phz-compass-head h2 {\n    margin: 12px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(37px, 5vw, 56px);\n    font-weight: 400;\n    line-height: 1.07;\n  }\n\n  .phz-compass-grid {\n    display: grid;\n    grid-template-columns: 1fr 250px 1fr;\n    gap: 48px;\n    align-items: center;\n  }\n\n  .phz-compass-side {\n    display: flex;\n    flex-direction: column;\n  }\n\n  .phz-direction {\n    padding: 28px 0;\n    border-top: 1px solid var(--line);\n  }\n\n  .phz-direction:last-child {\n    border-bottom: 1px solid var(--line);\n  }\n\n  .phz-direction span {\n    display: block;\n    margin-bottom: 7px;\n    color: var(--wine);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.4px;\n    text-transform: uppercase;\n  }\n\n  .phz-direction strong {\n    display: block;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 25px;\n    font-weight: 400;\n  }\n\n  .phz-direction p {\n    margin: 8px 0 0;\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.75;\n  }\n\n  .phz-direction a {\n    color: var(--wine);\n    font-weight: 800;\n    border-bottom: 1px solid #bc8d96;\n  }\n\n  .phz-compass-center {\n    padding: 40px 24px;\n    background: var(--stone);\n    text-align: center;\n  }\n\n  .phz-compass-center span {\n    color: var(--wine);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n  }\n\n  .phz-compass-center strong {\n    display: block;\n    margin: 21px 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 32px;\n    font-weight: 400;\n    line-height: 1.15;\n  }\n\n  .phz-compass-center p {\n    margin: 0;\n    color: var(--text);\n    font-size: 12px;\n  }\n\n\n  \/* =========================================\n     05 \/ CATEGORY PURPOSE\n  ========================================= *\/\n\n  .phz-why {\n    padding: 92px 0;\n    background: var(--stone);\n  }\n\n  .phz-why-grid {\n    display: grid;\n    grid-template-columns: 300px 1fr;\n    gap: 75px;\n    align-items: start;\n  }\n\n  .phz-why-title {\n    padding-top: 16px;\n    border-top: 5px solid var(--wine);\n  }\n\n  .phz-why-title h2 {\n    margin: 13px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(38px, 5vw, 55px);\n    font-weight: 400;\n    line-height: 1.06;\n  }\n\n  .phz-why-copy {\n    border-top: 1px solid #bbb4b1;\n  }\n\n  .phz-why-item {\n    display: grid;\n    grid-template-columns: 120px 1fr;\n    gap: 30px;\n    padding: 28px 0;\n    border-bottom: 1px solid #bbb4b1;\n  }\n\n  .phz-why-item span {\n    color: var(--wine);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.4px;\n    text-transform: uppercase;\n  }\n\n  .phz-why-item strong {\n    display: block;\n    margin-bottom: 7px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 24px;\n    font-weight: 400;\n  }\n\n  .phz-why-item p {\n    max-width: 650px;\n    margin: 0;\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.8;\n  }\n\n\n  \/* =========================================\n     06 \/ LARGE WARDROBE TEXT\n  ========================================= *\/\n\n  .phz-continuous {\n    padding: 92px 0;\n    background: var(--porcelain);\n  }\n\n  .phz-continuous-inner {\n    max-width: 1060px;\n  }\n\n  .phz-continuous p {\n    margin: 17px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(31px, 4.6vw, 52px);\n    line-height: 1.37;\n  }\n\n  .phz-continuous a {\n    color: var(--wine);\n    border-bottom: 1px solid #b97682;\n    transition: opacity .2s ease;\n  }\n\n  .phz-continuous a:hover {\n    opacity: .68;\n  }\n\n\n  \/* =========================================\n     07 \/ PRINCIPLES\n  ========================================= *\/\n\n  .phz-principles {\n    padding: 88px 0;\n    background: var(--rosefog);\n  }\n\n  .phz-principles-top {\n    display: grid;\n    grid-template-columns: .75fr 1.25fr;\n    gap: 70px;\n    align-items: end;\n    margin-bottom: 40px;\n  }\n\n  .phz-principles-top h2 {\n    margin: 12px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(37px, 5vw, 54px);\n    font-weight: 400;\n    line-height: 1.06;\n  }\n\n  .phz-principles-top p {\n    max-width: 650px;\n    margin: 0;\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.8;\n  }\n\n  .phz-principle-track {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    background: var(--white);\n    border: 1px solid #c7b8bb;\n  }\n\n  .phz-principle {\n    padding: 31px;\n  }\n\n  .phz-principle + .phz-principle {\n    border-left: 1px solid #c7b8bb;\n  }\n\n  .phz-principle span {\n    color: var(--wine);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 22px;\n  }\n\n  .phz-principle strong {\n    display: block;\n    margin: 28px 0 9px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 25px;\n    font-weight: 400;\n  }\n\n  .phz-principle p {\n    margin: 0;\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.75;\n  }\n\n\n  \/* =========================================\n     TABLET\n  ========================================= *\/\n\n  @media (max-width: 900px) {\n\n    .phz-plan-intro,\n    .phz-thesis-grid,\n    .phz-why-grid,\n    .phz-principles-top {\n      grid-template-columns: 1fr;\n    }\n\n    .phz-floor {\n      grid-template-columns: 1fr 1fr;\n      grid-template-areas:\n        \"shirts shirts\"\n        \"jeans sports\"\n        \"note sports\"\n        \"pants pants\";\n    }\n\n    .phz-shirts {\n      border-right: 0;\n    }\n\n    .phz-jeans,\n    .phz-center-note {\n      border-bottom: 1px solid var(--line-dark);\n    }\n\n    .phz-compass-grid {\n      grid-template-columns: 1fr;\n      gap: 0;\n    }\n\n    .phz-compass-center {\n      margin: 28px 0;\n    }\n  }\n\n\n  \/* =========================================\n     MOBILE\n  ========================================= *\/\n\n  @media (max-width: 650px) {\n\n    .phz-wrap {\n      width: 88%;\n    }\n\n    .phz-plan,\n    .phz-thesis,\n    .phz-compass,\n    .phz-why,\n    .phz-continuous,\n    .phz-principles {\n      padding-top: 55px;\n      padding-bottom: 55px;\n    }\n\n    .phz-brand {\n      font-size: 61px;\n      letter-spacing: -3px;\n    }\n\n    .phz-floor {\n      display: block;\n    }\n\n    .phz-room,\n    .phz-center-note {\n      border-right: 0;\n      border-left: 0;\n      border-top: 0;\n      border-bottom: 1px solid var(--line-dark);\n    }\n\n    .phz-room {\n      padding: 25px 21px;\n    }\n\n    .phz-room:hover {\n      padding-left: 26px;\n    }\n\n    .phz-room h2 {\n      font-size: 34px;\n    }\n\n    .phz-thesis-side {\n      padding-left: 0;\n      padding-top: 20px;\n      border-left: 0;\n      border-top: 4px solid var(--wine);\n    }\n\n    .phz-why-item {\n      grid-template-columns: 1fr;\n      gap: 6px;\n    }\n\n    .phz-continuous p {\n      font-size: 29px;\n    }\n\n    .phz-principle-track {\n      grid-template-columns: 1fr;\n    }\n\n    .phz-principle + .phz-principle {\n      border-left: 0;\n      border-top: 1px solid #c7b8bb;\n    }\n  }\n<\/style>\n\n\n<div class=\"phazuri-about\">\n\n\n  <!-- 01 \/ INTRO -->\n  <section class=\"phz-plan\">\n    <div class=\"phz-wrap\">\n\n      <div class=\"phz-plan-intro\">\n\n        <div class=\"phz-brand-area\">\n\n          <span class=\"phz-label\">\n            About \/ PHAZURI\n          <\/span>\n\n          <div class=\"phz-brand\">\n            PHAZURI\n          <\/div>\n\n        <\/div>\n\n\n        <div class=\"phz-plan-copy\">\n\n          <h1>\n            Build the outfit around what the day needs first.\n          <\/h1>\n\n          <p>\n            PHAZURI brings together polished tops,\n            denim, structured foundations and movement-ready\n            clothing without forcing them into one fixed style.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n\n      <!-- COLLECTION SPACE -->\n      <div class=\"phz-floor\">\n\n\n        <a\n          href=\"https:\/\/phazuri.com\/product-category\/blouses-shirts\/\"\n          class=\"phz-room phz-shirts\"\n        >\n\n          <div class=\"phz-room-top\">\n\n            <span class=\"phz-room-no\">\n              01 \/ Definition\n            <\/span>\n\n            <span class=\"phz-room-arrow\">\n              \u2197\n            <\/span>\n\n          <\/div>\n\n          <div>\n\n            <h2>\n              Blouses &#038; Shirts\n            <\/h2>\n\n            <p>\n              Polished upper pieces for outfits that need\n              more definition, structure and a clearer silhouette.\n            <\/p>\n\n          <\/div>\n\n          <div class=\"phz-room-foot\">\n            Explore Blouses &#038; Shirts\n          <\/div>\n\n        <\/a>\n\n\n        <a\n          href=\"https:\/\/phazuri.com\/product-category\/sportswear\/\"\n          class=\"phz-room phz-sports\"\n        >\n\n          <div class=\"phz-room-top\">\n\n            <span class=\"phz-room-no\">\n              04 \/ Movement\n            <\/span>\n\n            <span class=\"phz-room-arrow\">\n              \u2197\n            <\/span>\n\n          <\/div>\n\n          <div>\n\n            <h2>\n              Sportswear\n            <\/h2>\n\n            <p>\n              Comfortable clothing for movement,\n              relaxed routines and days that need more flexibility.\n            <\/p>\n\n          <\/div>\n\n          <div class=\"phz-room-foot\">\n            Explore Sportswear\n          <\/div>\n\n        <\/a>\n\n\n        <a\n          href=\"https:\/\/phazuri.com\/product-category\/jeans\/\"\n          class=\"phz-room phz-jeans\"\n        >\n\n          <div class=\"phz-room-top\">\n\n            <span class=\"phz-room-no\">\n              02 \/ Denim\n            <\/span>\n\n            <span class=\"phz-room-arrow\">\n              \u2197\n            <\/span>\n\n          <\/div>\n\n          <div>\n\n            <h2>\n              Jeans\n            <\/h2>\n\n            <p>\n              Familiar denim foundations that bring\n              texture, balance and everyday versatility.\n            <\/p>\n\n          <\/div>\n\n          <div class=\"phz-room-foot\">\n            Explore Jeans\n          <\/div>\n\n        <\/a>\n\n\n        <div class=\"phz-center-note\">\n\n          <span>\n            The Shared Wardrobe\n          <\/span>\n\n          <strong>\n            Different categories can work together without becoming identical.\n          <\/strong>\n\n          <p>\n            Structure, denim, polish and movement\n            each bring something different to the same wardrobe.\n          <\/p>\n\n        <\/div>\n\n\n        <a\n          href=\"https:\/\/phazuri.com\/product-category\/pants\/\"\n          class=\"phz-room phz-pants\"\n        >\n\n          <div class=\"phz-room-top\">\n\n            <span class=\"phz-room-no\">\n              03 \/ Foundation\n            <\/span>\n\n            <span class=\"phz-room-arrow\">\n              \u2197\n            <\/span>\n\n          <\/div>\n\n          <div>\n\n            <h2>\n              Pants\n            <\/h2>\n\n            <p>\n              Clean foundations that can move naturally\n              between refined combinations and everyday styling.\n            <\/p>\n\n          <\/div>\n\n          <div class=\"phz-room-foot\">\n            Explore Pants\n          <\/div>\n\n        <\/a>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- 03 \/ BRAND IDEA -->\n  <section class=\"phz-thesis\">\n    <div class=\"phz-wrap phz-thesis-grid\">\n\n      <div class=\"phz-thesis-main\">\n\n        <span class=\"phz-label\">\n          The PHAZURI Idea\n        <\/span>\n\n        <h2>\n          A useful wardrobe should have more than one personality.\n        <\/h2>\n\n      <\/div>\n\n\n      <div class=\"phz-thesis-side\">\n\n        <p>\n          We do not see polished shirts, jeans,\n          pants and sportswear as four unrelated wardrobes.\n        <\/p>\n\n        <p>\n          They are different responses to different moments.\n          PHAZURI keeps those differences visible while making\n          it easier for them to work together.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- 04 \/ DRESS BY NEED -->\n  <section class=\"phz-compass\">\n    <div class=\"phz-wrap\">\n\n      <div class=\"phz-compass-head\">\n\n        <span class=\"phz-label\">\n          Dress by Need\n        <\/span>\n\n        <h2>\n          Start with function instead of following one styling rule.\n        <\/h2>\n\n      <\/div>\n\n\n      <div class=\"phz-compass-grid\">\n\n\n        <div class=\"phz-compass-side\">\n\n          <div class=\"phz-direction\">\n\n            <span>\n              Need Definition?\n            <\/span>\n\n            <strong>\n              Refine the upper half.\n            <\/strong>\n\n            <p>\n              Begin with\n              <a href=\"https:\/\/phazuri.com\/product-category\/blouses-shirts\/\">\n                Blouses &#038; Shirts\n              <\/a>\n              when the outfit needs more clarity.\n            <\/p>\n\n          <\/div>\n\n\n          <div class=\"phz-direction\">\n\n            <span>\n              Need Familiarity?\n            <\/span>\n\n            <strong>\n              Ground it in denim.\n            <\/strong>\n\n            <p>\n              Choose\n              <a href=\"https:\/\/phazuri.com\/product-category\/jeans\/\">\n                Jeans\n              <\/a>\n              for a versatile everyday foundation.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n\n        <div class=\"phz-compass-center\">\n\n          <span>\n            PHAZURI\n          <\/span>\n\n          <strong>\n            Dress for what changes.\n          <\/strong>\n\n          <p>\n            Plans, pace, mood and movement\n            rarely stay the same every day.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"phz-compass-side\">\n\n          <div class=\"phz-direction\">\n\n            <span>\n              Need Structure?\n            <\/span>\n\n            <strong>\n              Start from the base.\n            <\/strong>\n\n            <p>\n              Use\n              <a href=\"https:\/\/phazuri.com\/product-category\/pants\/\">\n                Pants\n              <\/a>\n              when you want a cleaner foundation.\n            <\/p>\n\n          <\/div>\n\n\n          <div class=\"phz-direction\">\n\n            <span>\n              Need Movement?\n            <\/span>\n\n            <strong>\n              Make comfort intentional.\n            <\/strong>\n\n            <p>\n              Turn to\n              <a href=\"https:\/\/phazuri.com\/product-category\/sportswear\/\">\n                Sportswear\n              <\/a>\n              when flexibility takes priority.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- 05 \/ PURPOSE -->\n  <section class=\"phz-why\">\n    <div class=\"phz-wrap phz-why-grid\">\n\n      <div class=\"phz-why-title\">\n\n        <span class=\"phz-label\">\n          Four Purposes\n        <\/span>\n\n        <h2>\n          Different jobs belong in the same wardrobe.\n        <\/h2>\n\n      <\/div>\n\n\n      <div class=\"phz-why-copy\">\n\n\n        <div class=\"phz-why-item\">\n\n          <span>\n            Definition\n          <\/span>\n\n          <div>\n\n            <strong>\n              Bring clarity to the upper silhouette.\n            <\/strong>\n\n            <p>\n              Blouses and shirts introduce polish without\n              requiring every other part of the outfit to become formal.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n\n        <div class=\"phz-why-item\">\n\n          <span>\n            Denim\n          <\/span>\n\n          <div>\n\n            <strong>\n              Keep everyday dressing grounded.\n            <\/strong>\n\n            <p>\n              Jeans create a familiar foundation that works\n              naturally with both relaxed and refined combinations.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n\n        <div class=\"phz-why-item\">\n\n          <span>\n            Structure\n          <\/span>\n\n          <div>\n\n            <strong>\n              Let the foundation shape the look.\n            <\/strong>\n\n            <p>\n              Pants provide a cleaner lower silhouette\n              and another way to adjust proportion.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n\n        <div class=\"phz-why-item\">\n\n          <span>\n            Movement\n          <\/span>\n\n          <div>\n\n            <strong>\n              Comfort belongs in the wardrobe too.\n            <\/strong>\n\n            <p>\n              Sportswear lets ease and movement sit beside\n              structured pieces instead of existing separately.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- 06 \/ CATEGORY LINKS -->\n  <section class=\"phz-continuous\">\n    <div class=\"phz-wrap\">\n\n      <div class=\"phz-continuous-inner\">\n\n        <span class=\"phz-label\">\n          One Wardrobe\n        <\/span>\n\n        <p>\n          Start polished with\n          <a href=\"https:\/\/phazuri.com\/product-category\/blouses-shirts\/\">\n            Blouses &#038; Shirts\n          <\/a>,\n          build an everyday foundation with\n          <a href=\"https:\/\/phazuri.com\/product-category\/jeans\/\">\n            Jeans\n          <\/a>,\n          sharpen the silhouette with\n          <a href=\"https:\/\/phazuri.com\/product-category\/pants\/\">\n            Pants\n          <\/a>,\n          or change the pace with\n          <a href=\"https:\/\/phazuri.com\/product-category\/sportswear\/\">\n            Sportswear\n          <\/a>.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- 07 \/ PRINCIPLES -->\n  <section class=\"phz-principles\">\n    <div class=\"phz-wrap\">\n\n      <div class=\"phz-principles-top\">\n\n        <div>\n\n          <span class=\"phz-label\">\n            What Matters\n          <\/span>\n\n          <h2>\n            Fewer rules. More useful choices.\n          <\/h2>\n\n        <\/div>\n\n\n        <p>\n          PHAZURI focuses on clothing categories\n          that can change roles as the outfit,\n          schedule and level of formality change.\n        <\/p>\n\n      <\/div>\n\n\n      <div class=\"phz-principle-track\">\n\n\n        <div class=\"phz-principle\">\n\n          <span>01<\/span>\n\n          <strong>\n            Clear Purpose\n          <\/strong>\n\n          <p>\n            Every category should offer something\n            meaningfully different to the wardrobe.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"phz-principle\">\n\n          <span>02<\/span>\n\n          <strong>\n            Flexible Pairing\n          <\/strong>\n\n          <p>\n            Refined, casual and active clothing\n            should be able to coexist naturally.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"phz-principle\">\n\n          <span>03<\/span>\n\n          <strong>\n            Personal Outcome\n          <\/strong>\n\n          <p>\n            The collection gives you starting points.\n            The final combination remains yours.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About \/ PHAZURI PHAZURI Build the outfit around what the day needs first. PHAZURI brings together polished tops, denim, structured foundations and movement-ready clothing without forcing them into one fixed style. 01 \/ Definition \u2197 Blouses &#038; Shirts Polished upper pieces for outfits that need more definition, structure and a clearer silhouette. Explore Blouses &#038; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23351","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/pages\/23351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/comments?post=23351"}],"version-history":[{"count":4,"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions"}],"predecessor-version":[{"id":24344,"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions\/24344"}],"wp:attachment":[{"href":"https:\/\/phazuri.com\/bsite\/wp-json\/wp\/v2\/media?parent=23351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}